![]() ![]() Find your worst-performing pages - This allows you to take steps to make them better.Track marketing campaigns - See if your efforts are working, same for product sales and other kinds of conversions.Improve your content and content strategy - Give visitors more of what they are interested in and publish it at times they are most likely to be on your site. ![]() ![]() Optimize traffic sources - Invest more in those that work particularly well or ramp up your efforts on those that don’t.Adjust your site to serve your audience better - For example, by improving technical aspects of your site or adding a language.What can you do with this data? Knowing the above allows you to do many things: Use The Information To Optimize Your Website If you define certain goals (like converting visitors to email subscribers) you can also track that.Ģ. How do they interact with your content? - Google Analytics lets you understand how people interact with your WordPress site, for example, which links they click on.How do they find your site? - You get information about whether your audience finds your site in search engines (and which of them), social media, links on other websites, or if they enter your site address directly.When are they coming by? - Google Analytics also shows you when exactly people come to your site by the hour, day, week, or month.What do your visitors do? - Find out which pages they look at, how long they stay on your site, how they navigate from page to page, and more.You can also segment your audience into subgroups so you have a better understanding of who you are trying to appeal to. Who is visiting your site? - Geographical and technical information about where your audience is from and the devices they use to access your site.Here’s what you can learn from this information: They will then collect these activities and present them in the form of statistics in your Google Analytics account. The way it works is that you add a piece of JavaScript code to your page (more on that below), which allows Google to track the activities of visitors coming to your site. Over 50 million websites around the world use it. Google Analytics is a web analytics suite that helps you understand and analyze your web traffic. Google Analytics Helps You Get to Know Your Audience If you’re a complete newbie, you might not even be aware of what it is and why it’s a good idea to connect it to your WordPress website. What is Google Analytics and Why Do You Need It?īefore getting into the technical stuff, let’s first talk about the subject matter of this post: Google Analytics. However, so far, none of the WordPress plugins mentioned below support the new version of Analytics (not even Google’s own), so we will include instructions for how you can still access the older version as well. Since the new version is going to be the standard going forward, we will be using screenshots from inside Google Analytics 4 in this tutorial. The update comes with an overhaul of its interface and changes to its tracking code. Google Analytics and WordPress in a Nutshellĭisclaimer: Google published a new version of Google Analytics, named Google Analytics 4, in October 2020.How to Install Google Analytics with a WordPress Plugin.How to Add Google Analytics to WordPress Without a Plugin.What is Google Analytics and Why Do You Need It?. ![]()
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